F. San Miguel
Founder-CEO / Project Manager-Designer
I am a strategic advisor, curator, and digital experience designer specializing in heritage innovation, interactive storytelling, and data-driven cultural projects. With a background in anthropology and digital transformation, I create human-centered, participatory methodologies that integrate technology, culture, and audience engagement. As the Founder and CEO of Boiling Ideas, I lead international projects that redefine how museums and cultural institutions connect with their audiences through transmedia storytelling, immersive experiences, and digital curation.
Driven by a commitment to innovation, I focus on AI-powered engagement strategies and interactive storytelling to develop new methodologies that reimagine cultural heritage experiences. By combining technology, research, and creative strategy, my work ensures that digital transformation in the cultural sector remains inclusive, insightful, and centered on people.
Krajkovicova
Data analysis
Erika brings a track record of 20 years in the field of customer, stakeholder and organisational research spanning diverse industries and domains – consumer, pharmaceutical, non-profit and international organisations. She has a broad experience in monitoring and evaluation of institutional programmes, helping organisations self-evaluate (stakeholder surveys, program evaluation...) and design logic models and strategies for organisational change.
Erika received a master’s degree (Ma) in Sociology from the Complutense University in Madrid, and a master’s in Public Policy degree (MPP) from Brandeis University in Boston, MA.
Moreno
Educational application
Social communicator (Universidad Católica Andrés Bello – Venezuela) specializing in interactive environments.
Doctor cum laude in Technologies, Structures, and Information Processing (Universidad Complutense de Madrid – Spain), with a thesis focusing on the use of interactive documentary in the educational field. She also holds a Master's in Multimedia Journalism (Universidad Complutense de Madrid – Spain), a postgraduate degree in Gamification and Ludification Techniques (IEBS – Spain), and a specialization in Planning and Management of Development Cooperation Interventions (FLACSO and Universidad de Oviedo).